中視金橋(00623.HK)上半年純利大增228%至4066.2萬元
格隆匯8月31日丨中視金橋(00623.HK)公佈中期業績,截至2021年6月30日止6個月,公司收入為人民幣6.03億元,同比增長11%;公司權益股東應占溢利為人民幣4066.2萬元,同比增長228%,基本每股盈利為人民幣0.087元。
報吿期內,電視媒體資源運營業務收入為人民幣4.69億元,同比上升7%。該業務收入上升的主要原因為:隨着國內新冠病毒疫情的緩解和宏觀經濟的逐步恢復,上半年電視廣吿的銷售狀況得到改善,售出時長及銷售率均較去年同期有所上升,消費品、旅遊、金融保險等客户的廣吿投放額較去年同期改善明顯。集團將繼續鞏固既有優質客户,努力開發新客户,拓寬客户維度,同時對一綫營銷人員加強有關廣吿資源及案例分析等培訓,力爭全年銷售收入的穩步提升。
內容經營和其他整合傳播服務業務收入合計為人民幣4143萬元,同比上升52%。其中:(1)內容經營業務收入為人民幣2616.7萬元,同比上升404%。該業務收入主要來源於內容創意營銷和商業廣吿製作。回顧期內,集團整合多元化的親子品牌資源,為客户提供產品植入、形像IP研發設計、直播互動、短視頻、微紀錄等內容創意傳播服務,業務收入較去年同期增長明顯;(2)其他整合傳播服務業務收入為人民幣1526.3萬元,同比下降31%。受媒體供應商佣金結算週期的影響,期內取得的佣金收入較去年同期有所減少。
數字營銷和網絡媒體收入合計為人民幣6502.3萬元,同比上升25%。其中:(1)集團自主研發的智能程序化廣吿投放平台運營穩定,期內原有優質客户廣吿投放較去年同期增加,使得數字營銷收入較去年同期有所增加;(2)網絡媒體收入規模與去年同期持平。此外,租賃收入為人民幣3244.5萬元,同比上升1%。
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