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卓悦控股(00653.HK)中期淨虧1.22億港元 同比收窄12.08%
格隆匯 08-31 00:23

格隆匯8月31日丨卓悦控股(00653.HK)公吿,截至2021年6月30日止6個月,實現收入3.48億港元,同比增加4.54%; 股東應占虧損1.22億港元,淨虧同比收窄12.08%;基本每股虧損3.6港仙。

疫情的突襲及科技的進步使人們的消費行為隨着改變,傳統零售業需加速轉型,搭建從線上到線下一體化的購物體驗,融合消費者生活圈的全方位發展,迎合新零售生態發展。根據政府統計處的資料顯示,在2021年六月的香港零售業總銷貨價值中,網上銷售佔8.1%,該月的零售業網上銷售價值的臨時估計為23億元,較2020年同月上升63.8%。

零售業轉型的重點在於客户接觸管道、營運流程、支付模式和供應鏈的調整與配合,因此,電商充分滿足消費者購物行為轉變的需求,透過便利的電子系統及結帳方式,快速的物流運輸及交收,完善了購物體驗,即使消費者足不出户,也可輕鬆於手機、電腦或其他電子設備作線上購物。

集團從2020年初開始把業務轉型升級。在產品方面,集團把美粧零售業務拓展至"Beauty、Health&BeautifulLife"三大品類貨品,提升消費者購物體驗。在運營方面,集團利用科技創新,將舊業態轉變成新業態,集團、消費者、商家、供應商及持份者等都從中受惠,獲取最大的回報。

這是通過(1)建立線下與線上運營相互融合的O2O營運模式,以提升消費者的購物體驗(2)建立全球電子商務平台卓悦"香港貓HKMALL"網上購物平台,香港及國際品牌可透過44個渠道平台、向34個國家提供服務(3)構建新業態模式,協助香港中小企商家轉型,由傳統舊業態轉變成全域數字化新業務模式。

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