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據報快手磁力聚星誇大直播銷售 被罰20萬人幣
阿思達克 08-16 16:35
據內地傳媒報道,快手(01024.HK)官方創作者生態營銷平台關聯公司因誇大直播銷售成績被罰。 報道引述天眼查App顯示,近日快手磁力聚星關聯公司北京晨鐘科技有限公司新增行政處罰,主要違法事實為:快手主播在快手平台開展「寺庫專場」直播售賣活動,當事人在快手賣貨助手發布戰報稱,中場成交額破億元人民幣(下同),實際該場直播銷售金額實為912萬餘元,錯誤誇大了直播銷售成績,客觀上誤導了公眾,處罰結果為罰款20萬元,處罰單位為北京市海淀區市場監督管理局。(el/k) ~
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