天泓文創(8500.HK)進軍直播電商新賽道 打造“品效銷合一”的數字化營銷新領域
天泓文創國際集團有限公司(8500.HK)積極地、持續探索營銷業務新模式,並在數字化營銷板塊有了實質性的進展。天泓文創致力於打造“傳媒+互聯網+IP及新媒體營銷”的整合營銷服務體系,隨着直播電商等新電商形態的快速發展,天泓文創也緊密地把握住這一趨勢,看準直播電商發展的巨大潛力和機遇,為更多客户圍繞品牌、銷售、供應鏈等生態,探索新電商業務模式,全面實現從流量(曝光)到興趣(喜好),再到購買(銷售)的轉化。
天泓文創將於近期積極協助更多的客户在抖音等電商平台上佈局,通過店號合一的運營,提供包括品牌傳播、內容創意及網店營運等的整合服務,幫助客户實現產品直接觸達消費者的全鏈路佈局,實現“品效銷合一”的效果。
提供全方位的數字化營銷服務,是天泓文創未來發展的主要方向。此次圍繞抖音等平台展開的實質性業務,無疑是為天泓文創開創了更多的發展契機、同時也積累了更全面及具有競爭力的營銷經驗,令到公司能夠更好地在直播電商這一賽道上盡情施展,開拓數字化營銷新領域,實現業務板塊的多元化,公司的發展前景值得期待。
天泓文創CEO梁薇表示:“數字化營銷是天泓文創未來發展的重點方向。公司在後期將投入更多的資源,打造適合不同行業客户的專屬服務團隊,將新電商運營模式與原有的營銷模式進行有機地結合,更好地為客户提供“品效銷合一”的全方位服務。隨着5G下的全網數字化營銷時代的到來,相信新業務的拓展將會給公司帶來更多的經濟收益,也能為股東創造更多的價值”。
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