傳字節跳動進軍外賣行業 或與餓了麼、美團(03690.HK)合作
據內媒報道,字節跳動已決定進軍外賣行業,以「心動外賣」命名,標語為「心動外賣,吃你所愛」。而抖音近期亦成立了專門的外賣業務團隊,開始在抖音程式進行內部測試。
報道引述消息人士透露,「心動外賣」大機會邀請抖音內的餐飲商家入駐,由商家自主提供配送服務,也不排除成為一個聚合模式的外賣平台,和阿里(09988.HK)旗下餓了麼或美團(03690.HK)進行外賣業務導流合作。
「心動外賣」的優勢在於能夠透過短視頻讓用戶對外賣的評價更真實,同時令靜態的外賣信息變為動態。據悉,其將會在一、二線城市率先開放,然後在逐步推廣到全國的城市。
於去年3月,抖音短視頻上線了新功能「抖音團購」,被外界視為開始沖擊美團、大眾、餓了麼的線下市場。
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