工信部推進APP開屏彈窗信息騷擾用戶問題整治 百度、阿裏、騰訊已完成整改
工信部公佈,工信部近期對用戶反映強烈投訴較多的「彈窗信息標識近於無形、關閉按鈕小如螻蟻、頁面僞裝瞞天過海、誘導點擊暗渡陳倉」等違規行爲進行集中整治,督促企業重視用戶訴求,解決好在開屏信息頁面中存在利用文字、圖片、視屏等方式欺騙誤導用戶跳轉等問題。
截至目前,百度(09888.HK)、阿裏巴巴(09988.HK)、騰訊(00700.HK)、字節跳動、新浪微博、愛奇藝等68家頭部互聯網企業已按要求完成整改。
2021年第二季度,開屏彈窗信息用戶投訴舉報數量按季下降50%,誤導用戶點擊跳轉第三方頁面問題按年下降80%。
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