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HYPEBEAST(00150.HK):疫後見反彈媒體業務前景正面 曼哈頓旗艦店料明年初面世
阿思達克 07-06 13:38
HYPEBEAST(00150.HK)首席財務官黃家恆出席記者會時表示,公司以網上平臺起家,有三分之二收入都是來自數碼媒體業務,公司雖爲香港公司,但業務在外國先開始,故現時中港業務貢獻約30%左右,其他則是歐美市場爲主,而旗下平臺除英文版外亦設繁簡中文版、韓文及日文版等,冀將潮流指標概念帶到國際。他透露公司亦關注東南亞市場,最近也開設了印尼HYPEBEAST的Instagram帳號,之後冀拓展新加坡、泰國等地市場。

他指出公司在內地發展亦理想,除旗下有平臺外亦有自己的製作團隊,現時在內地亦開始了經營微信商店,之後亦有意開設快閃店或舉行展覽等,留意到一些品牌夥伴亦希望透過公司在內地作推廣。

他續指,公司於2017年在中環置地以營銷爲目標開設首家快閃店,現時店鋪已變成集團唯一的實體店,除了是零售點外亦會舉行活動,例如與品牌、廣告商進行實體快閃活動及展覽等,並不時會邀請藝人、品牌做突破品牌形象的事。近期實體店內亦加設咖啡店HYPEBEANS,冀透過餐飲業務凝聚年輕客戶。

他透露現時公司正準備在美國曼哈頓開設整幢的旗艦店,其中兩層是零售店,當中亦有一定層數會用於照顧品牌夥伴,而樓上則是集團東岸團隊的寫字樓,估計項目將在2022年頭推出。另外集團也有考慮在東亞地區如韓國、日本開店,因爲公司在當地已有媒體平臺,冀可透過實體店接觸年輕人羣衆。

他坦言疫情下受封城影響部分廣告製作受阻,大型拍攝亦未能進行,不過認爲業務反彈迅速,在5至6月已回覆全面製作,而去年下半財年亦開始見到反彈,因爲不少品牌均希望透過公司接觸年輕客戶,故對媒體業務前景正面。雖然集團無公開銷售目標,不過他指出撇除疫情影響,過往公司收入增長亦達30%至40%,而電子媒體增長更高達40%至60%,希望可追隨過往的軌跡,對疫情後的勢頭看法樂觀。他又透露近年旗下電商平臺平均訂單價值亦有所提升,一方面是因爲公司有引入新品牌,另一方面部分奢侈品牌亦陸續融入街頭風,而其定價會比一般潮流貨品高。

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