郭思治: (吉吉)麗控股(02209.HK)定位獨特 挖掘及採購優勢明顯
香港股票分析師協會副主席郭思治稱，(吉吉)麗控股(02209.HK)自1998年起經營電子商務業務，迄今累積逾20年的產品及市場開拓經驗，從事採購亞洲時裝與生活時尚、美容及娛樂產品，主要透過網上平臺出售產品，並以部分透過線下B2B銷售渠道出售的娛樂產品作輔助。時裝與生活時尚及美容產品分部，擁有兩大電子商務平臺YesStyle.com AsianBeautyWholesale.com分別面向B2C及B2B客戶；娛樂產品分部，則擁有電子商務平臺YesAsia.com及線下B2B銷售渠道，分別面向B2C及B2B客戶。
集團業務穩健，業績近年均保持正向增長，於2020年總收入1.73億美元，較2019年的1.18億大幅增加47.4%，而較2018年的8, 536千萬美元更增加超過一倍，近三年的複合增長率達42.5%。其中時裝與生活時尚及美容產品貢獻主要收入，由2019年的1.03億美元，增至2020年的1.63億美元,分部收入佔總收入比由2019年的87.5%升至94.2%，娛樂產品分部銷售則於2020年錄得1,012萬美元，佔公司總收入5.8%。
集團定位獨特，以時裝及美容產品，尤其韓國美容產品，集團於2019年度及2020年度，來自於公司平臺YesStyle及AsianBeautyWholesale提供的韓國美容產品的收益分別爲42.9百萬美元及68.4百萬美元，分別佔該兩個平臺的總收益的41.8%及41.9%。
集團致力、鞏固及拓展上下遊供應鏈關係。截至2020年12月31日，公司已與309名韓國美容供應商建立業務關係，廣泛覆蓋524個韓國美容品牌。於2021年，公司亦計劃與約30個新韓國美容品牌合作。截至2021年6月，YesStyle上SKU多達630萬個，其中，韓國美容產品，是YesAsia最重要的產品，該類SKU亦多達18,400個。
2019年，集團在美國、英國、加拿大、澳洲、法國及德國的韓國美容產品所得網上零售銷售收益分別爲11.5百萬美元、4.6百萬美元、3.5百萬美元、4.2百萬美元、2.7百萬美元及2.4百萬美元，憑藉集團擁有的市場領先優勢，可預見未來增長勢頭保持強勁。
(吉吉)麗控股在南韓、日本及香港建立本地產品團隊，以物色客戶所喜好的供應商及產品。香港作爲全球物流樞紐，在挖掘及採購日韓美容時尚產品方面，優勢明顯。集團以香港爲總部，能夠將倉儲、配送及交付職能的效用維持於高水平。投資者在公開招股時該可多加關注。(筆者爲證監會持牌人)~
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