吉宏股份(002803.SZ):擬收購貴州釣台貢酒業不低於70%的股權
格隆匯6月28日丨吉宏股份(002803.SZ)公佈,公司於2021年6月27日與自然人蔡啟俊、自然人王安簽署《股權收購意向協議》,公司擬通過包括但不限於受讓股權、增資等方式收購貴州釣台貢酒業有限公司不低於70%的股權,進而持有貴州省仁懷市茅台鎮古窖酒業有限公司資產。
釣台貢已於2021年1月29日通過西南聯合產權交易所公開競拍,以人民幣154,339,538.63元的交易價格取得掛牌轉讓古窖酒業100%股權,並按照與古窖酒業原股東簽署《產權交易合同》約定內容,於2021年2月4日支付受讓古窖酒業股權的全部交易對價共計175,104,703.01元。
古窖酒業位於貴州省仁懷市茅台鎮雙龍村,坐擁中國酒都茅台鎮赤水河畔東岸,成立於1993年4月20日,佔地面積5.75畝,建築面積6000平米,主要生產醬香型白酒,現有窖坑24口,年產優質醬香基酒180餘噸,現有近2,000噸80年代至今不同年份53%vol大麴醬香基酒。
醬香型白酒在白酒領域佔據較高的市場地位,茅台核心產區的醬酒更是因產地資源稀缺、釀酒工藝獨特、釀造週期較長頗具收藏價值。經長期市場調研及規劃,公司2021年年初取得“遵義產區·中國好醬酒”項目互聯網獨家運營權及貴州茅台酒廠集團技術開發公司貴州牌-京御聖宴系列酒一級經銷商資質,以此為切入點進入醬香型白酒領域,配合已有渠道拓展公司業務領域,打造新的利潤增長點。
此次交易標的釣台貢通過競拍方式受讓的古窖酒業位於赤水河畔,擁有得天獨厚的自然地理條件,成立時間較長、歷史悠久。古窖酒業原系國有控股企業,日常經營活動的管理運作較為規範,且持有近2,000噸80年代至今不同年份53%vol大麴醬香基酒,多年研製生產均沿襲醬香酒的傳統工藝和精湛的釀酒技術,在基酒來源及品控、釀造工藝、生產及儲存環境、品牌文化積澱等方面已形成一定優勢,被遵義市消費者協會評為綠色企業、消費者信得過產品,是醬香型白酒主要生產企業之一。
此次交易完成後,雙方可進一步明晰消費羣體、市場定位與發展方向,重塑古窖酒業的業務版圖、運營管控流程及內部治理架構,共同建設集技術研發、包裝設計、釀造生產、品牌管理、市場營銷於一體的綜合性酒企,藉助公司資本市場平台所具備融資能力、品牌影響力、完整產業鏈和線上營銷渠道優勢,以及股權合作方完善的全國線下銷售渠道,提供與消費羣體深度匹配的產品,迅速擴大生產規模以滿足銷售渠道需求,持續塑造公司自有品牌形象,進一步提升公司的影響力和市場競爭力。
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