農夫山泉(9633.HK)營銷翻車,股價較最高價跌超40%,市值蒸發超3000億
格隆匯6月28日丨農夫山泉今日盤中一度跌超6%,最終收跌1.58%報40.4港元,最新市值4544億港元。值得注意的是,農夫山泉曾在今年1月份創出的最高價68.75港元,創始人鍾睒睒一度成亞洲首富,但隨後一路下跌,目前股價較最高價下跌超40%,市值蒸發超3000億港元,鍾睒睒退出亞洲首富。近日,有網友在社交平台上爆料,農夫山泉新推出的一款蘇打氣泡水,在宣傳時使用了“拂曉白桃產自日本福島縣”的字樣。而此福島正是日本發生核泄漏的福島。在消費者的質疑聲中,農夫山泉6月27日午間迴應稱,該款氣泡水的配料中沒有從日本福島進口的成分。農夫山泉產品的標籤標示符合相關法規要求,並無任何錯誤或誤導。一時之間,農夫山泉陷入了“要麼真福島,要麼假宣傳”的風波中。

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