波司登(03998.HK)公佈年度業績 純利升42.1%至17.1億元 末期息10港仙
格隆匯6月23日丨波司登(03998.HK)公佈，截至2021年3月31日止年度，公司收入同比上升10.9%至約人民幣135.2億元，毛利率同比上升3.6個百分點至58.6%，公司權益股東應占溢利同比上升42.1%至約人民幣17.1億元，董事會建議就每股普通股派發末期股息10.0港仙。
期間品牌羽絨服業務仍為集團的最大收入來源，錄得收入約為人民幣108.9億元，佔總收入的約80.5%，同比上升14.5%；多元化服裝業務錄得收入約人民幣1.45億元，佔總收入的1.1%，同比上升72.7%。
2020/21財年，集團持續利用企業微信建立與顧客更加便捷的溝通橋樑，實現新增企業微信好友超930萬人，微信公眾號粉絲累計超過670萬人。波司登品牌天貓平台擁有註冊會員超476萬人，較上財年末增長超過160%，其中30歲以下年輕消費者佔比約為27.4%，較去年同期有明顯增長。會員復購銷售金額佔線下總銷售金額達到了26.9%。
集團重視產品的技術創新。在2020/21財年，集團承接南極科考、登峯產品的技術、質量服務，共申報專利17項，含發明、實用及外觀專利，取得之前年度申請專利證書26份，為羽絨服專家提供了專利技術、背書支撐。同時，集團協同羽絨供應商完成去異味羽絨技術開發並在本年度大規模應用，產品羽絨氣味投訴率大幅度下降，同比下降80%以上。於本公吿日期，集團已累計全部專利231項（含發明、實用新型及外觀專利）。
此外，波司登品牌亦非常重視與國際設計師及知名IP的聯名合作，通過與高緹耶先生(Jean PaulGaultier)、華特迪士尼及漫威的IP聯名合作，推出令人耳目一新的產品，獲得年輕人羣的好評和追捧。基於益普索(Ipsos)進行的波司登品牌健康度追蹤報吿可知，目前波司登品牌認知及第一提及率均處於中國服裝行業領先地位，其中淨推薦值(即NPS)高達55，品牌美譽度高達8.96，持續保持超過60%中國消費者心目中首選的羽絨服專家品牌地位，各項品牌健康度指標均比往年有提升，波司登品牌在消費者心目中的認知更加正面積極。
根據國際五大品牌價值評估權威機構之一Brand Finance公佈的“2021全球最具價值服飾品牌排行榜50強(Brand Finance Apparel 50 2021)”，波司登首次入選，是增速第三的品牌，增長高達39%，位列服飾品牌榜第50名。
公司表示，2021年是波司登創業45週年，也是開啟成為“全球領先的羽絨服專家”新三年奮鬥的起步之年。波司登將審時度勢，乘勢而上，用穿越時代的視角看未來，把未來的資源和方法，應用到現在的經營管理中，持續打造企業核心競爭力，努力坐實全球領先地位。
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