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阿裏(09988.HK)盒馬於北京上海開設X會員店
阿裏巴巴(09988.HK)旗下新零售平臺盒馬宣佈,首個倉儲式會員店品牌「X會員店」開啓全中國佈局,北京和上海兩家新店自6月18日起陸續開業,目前已進入規模化複製階段,會員店籌建工作已經在中國長三角地區及多個省會城市展開,目標今年內完成X會員店「從1到10」的複製。

盒馬於去年10月1日在上海浦東開設第一家盒馬X會員店,兩個月內實現盈利。新開業的北京店位於大興區,佔地約爲1.7萬平方米;上海店則位於閔行區,佔地1.8萬平方米,兩店採用倉儲式貨架,其中自有商品佔比超過40%,自有品牌「盒馬MAX」佔比超過20%。

盒馬X會員店採用線上線下一體化運營,提供門店周邊20公裏的到家服務,線上配送「半日達」,將相繼增加多項延伸服務,以進一步豐富會員價值。

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