有线宽频(01097.HK)将投资3,000-4,000万元转播奥运 开电视针对成熟年纪观众多做旅游、健康节目
有线宽频(01097.HK)主席邱达昌出席股东会後指,现时有线开电视香港覆盖率仅75%左右,不过早前终於获政府批出频谱,冀明年可与观众见面,之後冀收视有所提升。他续指,公司将投资3,000万至4,000万元以转播奥运赛事,届时7个频道及线上平台将为观众作全方位报道。在广告方面,他坦言推广部原先亦较担心客户不愿落订单,不过近日日本表明奥运志在必行後,留意到三个电视台的生意都较好。
他又指,三个免费电视台各有自己路线,有线在新闻台方面具领导地位,ViuTV则走向年轻路线,亦成功棒红了乐队等,他强调公司路线针对成熟年纪的观众,故会多做旅游、健康节目等。针对早前新闻部员工集体离职有否影响收费电视订户,他指出当时有80-90名员工离职,现时基本上已聘请80人左右,强调公司及NowTV表现均呈跌势,主要因为有Netflix等的串流平台竞争,明年料Disney+亦会加入抢传统收费电视客户,相信电视台走向OTT是必然要走的道路。
他透露早前公司发行可换股债券後,现时现金流约3亿元左右,而EBITDA层面则「一日比一日进步」,并开始进入「打和」时代。至於日後是否需要供股,他则指现时难言,主要因为去年公司EBITDA接近「打和」,但去年政府亦为企业提供了资助,今年少了相关支持冀可继续「打和」。他又指公司与中移动的合作帮助很大,为有线带来工程及宽频合作等。
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