天貓618家居新品牌增長翻倍，13個新品牌首次登上設計上海展
喜歡宅家的年輕人，正在撐起一個新賽道。天貓618開售首小時，7個家居品牌銷售額超去年全天。後浪新品牌更是在天貓跑出了新速度，整體增速超過100%，潮鞋周邊品牌GOTO首小時增速超過400%。
6月3日到6日，31個天貓家居品牌登上設計上海展，其中13個為新品牌，包括GOTO、翼眠、青山美宿等。此前，設計上海展是亞洲頂級家居展，主要面向全球頂尖設計品牌，這是國貨新品牌首次參展。展會期間，天貓家居還將和“設計上海”展達成合作，為新鋭設計師和品牌之間搭建橋樑，合作設計師聯名款。
“設計師、供應鏈和線下買手店，是未來天貓扶持家居新品牌的三個方向。”天貓市場部總經理三嘯表示。一方面，天貓將整合Alibaba Design平台的能力，為品牌對接更多的設計師資源；另一方面，天貓還將深入和優質的工廠合作，為設計師、新品牌創業者提供供應鏈服務；此外，今年8月，首家天貓新品牌線下買手店將在上海開業，未來將嘗試連鎖。
疫情之後，人們的生活方式發生了顯著變化，“家”經濟迎來爆發。很多人是因為更換了一塊地毯、一張沙發或者為小客廳添了一束花、一個香薰蠟燭而感到生活質量提升。天貓家居一躍成為孵化新品和新品牌最多的類目之一。科技感面料、IP聯名款、高顏值的國潮家居新品成為最受年輕人歡迎的品類。2020年，家居新品牌增速是家居百貨行業整體增速的6倍以上。
家居消費正在加速升級，消費者從關注產品功能，到關注生活方式和體驗。國際中高端品牌加速入駐天貓，2020年，輕奢品牌入駐較去年同期增長300%。英國設計師品牌TomDixon、瑞典皇室家居御用品牌Kostaboda、俄羅斯皇室家居御用品牌Lomonosov等均已在天貓開店，並參加今年的618。
國際大品牌也加速擁抱數字化。今年宜家首次參加天貓618，品牌旗艦店服務範圍擴充為為全國301個城市和地區的消費者。這是宜家自2020年3月上線天貓以來首次拓展服務範圍。
據悉，今年將有25萬個品牌擁抱天貓618，達到了去年同期的2.5倍。活動期間將有1300萬款商品上架，其中140萬款將是首次面世的新品。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app！
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
