港股異動 | 閲文集團(0772.HK)漲5.47% 宣佈戰略升級 構建IP生態鏈
格隆匯6月4日丨閲文集團(0772.HK)漲5.47%,報89.65港元,創逾三個半月新高,總市值913億港元。昨日,在2021閲文年度發佈會上,閲文集團首席執行官、騰訊集團副總裁兼騰訊影業首席執行官程武宣佈了“大閲文”戰略升級,明確閲文將基於騰訊新文創生態,以網絡文學為基石,以IP開發為驅動力,開放性地與全行業合作伙伴共建IP生態業務矩陣。在全新戰略下,網絡文學業務將着力夯實內容底盤,旨在培育出滿足更廣泛用户需求的好作品,並給作家帶來更長期的收入;同時,“大閲文”戰略推動IP生態鏈進入實踐環節,做好IP的頂層設計和落地開發。

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