阿里(09988.HK):天猫618逾1,700品牌首小时成交额超越去年首日全日
阿里巴巴(09988.HK)表示,年度活动「2021年天猫618理想生活狂欢季」第一轮售卖期於6月1日正式启动,超过1,700个品牌的成交额在开售首小时表现已超过去年首日全日,阿里巴巴会员计划「88VIP」的用户消费额亦较去年同时段增长221%。
首日开售首8小时,天猫国际平台录得成交额已经超过去年6月1日全日;平台首12小时成交额按年同时段增长61%。
今年天猫618有约25万个品牌参与,期内的有1,300万款商品上架,活动首轮售卖期在6月1日至3日,第二轮则设於6月16日至20日。
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