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腾讯(00700.HK):冀培养「视频号」内容丰富生态 内地互联网群雄并起应互相学习
阿思达克 05-20 16:21
腾讯(00700.HK)今日(20日)举行股东周年大会,总裁刘炽平指短视频是公司相当关注的领域,在过去数年快速发展下,内地网民亦花很多时间观看短视频,公司认为当行业发展进入「深水区」,网民对内容的质量、细分市场及种类就有更多要求。他认为公司在短视频的下一步是要找到面向未来的趋势,强调旗下产品培养了数个差异化的短视频生态,其中一个是基於微信的「视频号」,内容创作者可透过帐号与用户群互动,其发展亦相当健壮,下一步冀为内容创作者赋能,例如是提供工具或变现体系,不断培养「视频号」的内容,另一方面亦冀「长短融合」,藉公司在长视频的投入及市场领先地位,与短视频的内容制作生态融合,为用户提供差异化内容、丰富生态。

在海外扩张方面,刘炽平指公司一直有战略布局海外发展,一方面是透过投资於海外不同地方最优秀的互联网科技公司和团队,利用其团队及能力、结合公司在中国的发展经验等互动,认为有成效并属腾讯的重要策略之一,因为在世界各地都有本土文化及团队,如透过「空降」模式去做,倒不如支持本地团队发展其业务,对当地发展而言亦是好事。

另一方面公司在游戏市场上亦有往外走,并与海外公司合作,以《PUBG Mobile》为例就是与外国夥伴一同开发的产品,而去年公司游戏业务有两成收入均是由海外贡献,认为相关发展不错。

在内地市场方面他认为虽然中国互联网群雄并起,但强调重点不是竞争而是要互相学习,公司冀继续服务好用户并加强产品技术与能力。

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