天风证券:火岩控股(2915.HK)收入利润快速增长,用户赋能链接可期
天风证券5月6日发布火岩控股(2915.HK)专题研究称,公司收入利润快速增长,用户赋能链接可期。报告重点摘要如下:
火岩控股:全球布局的网游手游公司,海外业务高速成长
公司把握全球移动设备游戏快速成长机遇,致力于开发新网页和移动设备游戏。公司于2019首次开发游戏运营相关计算机软件并授权合作企业使用,并于同年开始尝试将自主研发的游戏产品拓展至海外市场进行运营。
公司2020年收入约人民币520.9百万元,较2019年增长71.4%。2020 年利润约人民币345百万元,较2019年增幅约为65.2%,收入与净利润增速高。2020年火岩控股海外收入为6619.6万元,同比增长368.4%,其中亚太区收入 6542.2万元,欧洲收入77.4万元。亚太区、欧洲及北美收入占比由2019年的4.6%提升至12.7%。海外市场潜力巨大,进一步扩展海外市场为发展战略重点之一。火岩控股将利用以往在美洲、东南亚、日本发行游戏的网络和经验布局海外,扩展海外市场,提升国际竞争力。
并购下游运营商,向社区平台发展提升竞争优势
火岩控股的收入来源主要包括:1)向运营商授予游戏运营权而收取的授权费;2)授权运营商游戏代币净销售额的收入分成;3)知识产权许可服务费;4)玩家购买的游戏代币。2020年,公司自主运营的网络游戏收入从2019年的1308.3万元,增加至6526.9万元,增长近5倍,在总收入中的占比也从 4.3%增长至12.5%。
公司收购下游运营商,增强中国境内分发能力。通过收购运营商德成控股,进行业务融合,公司能够增强自身在中国境内的游戏自主运营能力和分发能力,进一步向游戏开发+游戏发行的业务模式转变。
产品管线丰富,海外业务有望持续高增长
多款游戏的推出运营使玩家的选择多元化。多语言版本游戏易于被相应区域玩家接纳,提升用户体验。2020年火岩控股商业化推出《超级弹弹弹》系列、《丛林秘宝》系列以及《猎牛达人》系列三款移动设备游戏,对游戏进行了本地化语言开发,由火岩控股海外子公司进行自主运营。
自2019年起火岩控股尝试将自主开发的游戏产品拓展至海外市场进行自主运营,2020年在海外继续推进游戏营运业务,逐步转型为游戏开发+游戏发行的经营模式,有效降低运营成本,提高游戏运营效率,实现收益更大化。
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