天貓香港:月活躍用戶量較同業有明顯差距 擬拓生鮮業務
天貓香港宣布推出本地線上電商服務,於5月5日至7日進行試業。被問到香港電視(01137.HK)等競爭對手早已在香港電商市場發展,天貓淘寶港澳事業部負責人陳子堅表示,每個同業都有自身定位,強調天貓及淘寶用戶參與率及滲透率非常高,指出雖目前沒有可透露的官方數據,但每月活躍用戶量較同行優先且有明顯差距。
他又指,香港消費者對線上購物非常熟悉,平台活躍用戶及訪問次數頻繁,考慮到線下零售發展成熟,認為消費者未必最著重價格,而是便利程度,因此期望可提供無縫購物體驗,未來亦會與品牌方就新品發佈進行合作,以創新吸引消費者。
他指出,天貓香港初步已引進超過2,000個品牌進駐,銷售美妝、服飾、家電及數碼產品,對於未來拓展品類會根據客戶需求去規劃,不排除未來會售賣生鮮商品。
天貓香港於試業期間提供單店及跨店買滿299元減40元、滿499元減80元,以及10元無門檻現金券等折扣優惠,期間全場免運費及偏遠地區免附加費;日常則提供買滿199元自提點免運、買滿399元直送上門免運及7天無憂自助退貨服務。
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