我愛我家(000560.SZ)上半年淨利預增741.29%-840.27%
格隆匯4月28日丨我愛我家(000560.SZ)披露2021年半年度業績預吿,公司預計2021年1-6月實現歸屬於上市公司股東的淨利潤3.40億元-3.80億元,同比增長741.29%-840.27%。業績預增的主要原因系:
面對新的市場格局,公司積極向數字驅動的居住服務平台轉型,在始終踐行高質量發展的經營理念前提下,執行規模擴張策略,探索直營、合夥等業務發展模式,積極推進加盟業務。
1.線上流量大幅提升,支撐業績增長。公司持續加大對自身官網及APP建設,實現了自有流量的快速增長,獲客能力持續增強。目前,公司官網月均活躍用户數(MAU)達1638萬,較2020年月均活躍用户數增長了53.5%;
2.公司數字化戰略已初見成效,轉化效率提升。公司依託大數據、AI等技術,自主研發並投產了一系列智能化、數字化工具並應用到客户找房、經紀人作業和中台管理諸多場景中。數字化戰略的落地促進服務的及時性和智能化水平不斷提高,客户體驗和經紀人體驗大幅提升,進而提升了核心業務轉化效率。2021年上半年度的二手房經紀業務GTV、收入和單量均較2020年和2019年同期有大幅提升;
3.公司規模擴張開始提速,為未來發展打下基礎。2021年上半年公司執行直營城市市佔率提升戰略;在南京和太原跑通合夥人模式,並完成了第一輪的合夥門店招募;在i+Saas加盟業務系統上線的拉動下,加盟業務一季度新增2個直營城市,新增4個代理城市。截至目前,公司自營門店總數已近4000家,覆蓋城市增長到28城,網點覆蓋能力和核心城市的市佔率均有所增強。
通過以上舉措,公司持續發展動能顯現,促使公司2021年半年度業績實現較大幅增長,為公司步入高質量發展快車道打下堅實的基礎。
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