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361度(01361.HK)與國家棉花產業聯盟正式簽訂戰略合作協定
阿思達克 04-26 10:45
361度(01361.HK)於2021年4月24日在新疆烏魯木齊與國家棉花產業聯盟正式簽訂戰略合作協定。公司作為首個與國棉聯盟合作推廣的國內體育用品品牌,雙方進一步達成長期「聯名」合作,361°將依約採購國棉聯盟品牌的原棉、紗線、面料等優秀原材料,為消費者提供科技與設計兼備的運動裝備,以實際行動助力國棉產業的高品質發展。

公司指,國棉聯盟長期致力於打造高品質棉花產業鏈,不遺餘力地在新疆等產地生產符合終端使用者需求的中高端品質棉花,積極宣導棉花優質優價理念,推動中國棉花全產業轉型升級。此次361°與國棉聯盟攜手進行深度合作,國棉聯盟將為361°提供最為優質的專屬棉田,甄選高品質棉花用於產品生產,361°也將在產品銷售與宣傳推廣中合法合規使用「國棉聯盟」商標和品牌。

361°服裝產品中心總經理劉秋華表示,新疆棉花生產的自然條件優越,完全可以生產出超越澳棉標準的高品質棉花。361°作為技術方,將使用國棉的棉花、紗線,以精益求精的生產工藝為國人提供優質產品,傳達天然國棉舒適、優質、可持續的發展理念,進一步提升中國棉花自有品牌的國際影響力。(el/k) ~

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