屈臣氏集团拟今年增设1,000家实体店 拓O+O零售模式
屈臣氏集团首席营运总监及集团(亚洲及欧洲)行政总裁倪文玲表示,线下及线上(O+O)销售模式已成为零售新标准,集团将以此为发展策略核心。
她认为传统零售业并非式微,指出实体店铺为顾客提供无可取代的购物体验,屈臣氏集团目前在亚洲及欧洲27个市场拥有超过1.6万家实体店铺及100个电商平台,预期线下及线上平台相辅相成,计划於今年增设1,000家实体店,扩充店铺网络以配合策略发展。
她又强调,发展O+O零售模式并没有蚕食实体店销售额,相反实体店及网店均有消费的O+O顾客群消费额,是仅在实体店购物顾客的三倍,认为无缝结合线下及线上平台有助紧贴顾客需要。
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