京东(09618.HK)旗下京东奢品为LV独特定制官方小程序
京东(09618.HK)公布,旗下京东奢品为Louis Vuitton量身打造独特定制合作模式,用户透过京东APP将可连接LV官方小程序,享受品牌专属消费体验,购买官方正品,
京东零售时尚居家平台事业群国际业务部总裁蒋科表示,此次是与LV在数字渠道创新上的突破性尝试,集团一直在摸索奢侈品品牌个性化合作模式,指出今年1月8日京东PLUS会员年度盛典新加入PLUS会员的人数按年增长65%,认为高消费群体将为品牌带来可观的潜在用户转化。
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