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京东(09618.HK)与数据分析商尼尔森IQ达成全方位数据合作
阿思达克 04-14 15:40
京东(09618.HK)旗下京东超市及京东零售云与全球化监测和数据分析公司尼尔森IQ成全方位数据合作,双方将进一步完善对中国快消品消费触媒、消费趋势特徵以及全渠道销售全景分析,为品牌商和零售商战略布局及调整提供决策支持。

据指,尼尔森IQ将与京东超市及京东零售云就人、货、场的全方位数据深入合作,通过人群画像及消费行为分析,帮助品牌方更加了解消费者需求变化,从而改善产品结构,结合京东超市消费大数据,为不同目标人群推荐提供不同的商品与服务,推动零售行业数字化转型升级。

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