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莎莎(00178.HK)进驻阿里(09988.HK)东南亚电商平台Lazada
阿思达克 04-14 09:21
莎莎(00178.HK)宣布,进一步扩大线上业务於亚洲区的覆盖领域,登陆阿里(09988.HK)旗下东南亚电商平台Lazada。

集团指,莎莎旗舰店现已进驻Lazada马来西亚及新加坡平台的LazMall品牌商城,提供超过1,200款人气护肤及化?品、香水及个人护理产品,未来计划进军Lazada经营的其他市场。

主席及行政总裁郭少明表示,疫情影响下集团积极调整业务策略,加强线上业务发展,迎合消费者日益普遍的网购习惯,料借助Lazada在东南亚的竞争优势,将有利於进一步提升东南亚市场的渗透率,未来会积极发掘与更多第三方平台合作的机会。

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