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据报宝洁及腾讯等参与开发新技术绕过苹果新私隐政策
阿思达克 04-12 12:27
据《华尔街日报》引述消息人士报道,宝洁(P&G)与字节跳动及腾讯(00700.HK)等中国科技公司及多个行业团体,参与新广告技术CAID的测试,希望能越过苹果(AAPL.US)的新私隐工具继续追踪用户的资料。

通过流动应用程式,CAID将收集用户设备数据,跟踪用户以进行广告定向。苹果计划在未来数周内进行软件更新,让用户选择是否希望其他公司的应用程式及网站追踪自己的活动。Facebook(FB.US)及广告技术公司已对苹果今次的政策调整表达不满,忧虑用户不会同意被追踪,从而未能提供更有针对性的广告。

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