阅文集团(00772.HK)2020年收入85.26亿元 同比增长2.1%
格隆汇 3 月 23日丨阅文集团(0772.HK)公告,截至2020年12月31日止年度全年业绩,公司实现收入85.26亿元,同比增长2.1%;公司全年非国际财务报告准则下的公司权益持有人应占盈利达到人民币9.17亿元,其中下半年为人民币8.95亿元,环比上半年增长40倍。无派息。
2020年阅文集团面临了来自外部及内部的双重挑战。在外部,公司既受到了新冠疫情的影响又面临着市场竞争的加剧;在内部,一整套体系的缺乏和各业务融合的不顺畅也阻碍了阅文前行的脚步。针对上述挑战,新管理团队上任后制定了以"内容、平台、生态系统升级再造"为核心的发展方针,使公司业绩在下半年实现了扭转,继续保持了公司在阅读市场的领先地位并增强了公司在IP运营方面的能力。
公司的作家、作品数量在2020年都获得了增长。截至2020年底,平台上已积累了超过900万位作家,作品总数达到1,390万部,全年平台新增字数约460亿。公司的作品质量也在持续提升,根据2021年2月的百度小说风云榜数据显示,排名前30部的网络文学作品中,有26部出自阅文平台。
与此同时,随着公司作家生态的建设和IP孵化能力的进一步完善,一些此前离开阅文的大神作家也选择回归。在被更多作家认可的同时,阅文在作家群体中"最佳合作伙伴"的地位也得到了进一步强化。
公司深化了与QQ浏览器、移动QQ等腾讯渠道的紧密合作,得以向更广泛的用户分发免费作品;同时,公司成立了内容决策组,对免费内容进行了专门的统筹管理,不断培育出优质的免费内容及作家。在2020年12月,公司免费内容的平均日活跃用户约为1000万。2021年公司将继续在免费阅读领域进行探索,相信可以取得长足进展。
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