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南極電商(002127.SZ):與值得買旗下有助科技簽訂品牌授權合同
格隆匯 03-16 20:05

格隆匯 3 月 16日丨南極電商(002127.SZ)公佈,公司全資子公司南極電(上海)有限公司近期與北京值得買科技股份有限公司(“值得買科技”)控股子公司北京有助科技有限公司(“有助科技”)簽訂了《品牌授權合同》同意在合同期內許可有助科技在中國大陸境內的授權渠道上生產、銷售的許可商品上使用許可商標,銷售授權渠道為抖音旗下的電子商務平台(包括但不限於抖音小店、精選聯盟)在該協議約定的授權範圍、第一年授權期限內,有助科技需支付的授權費目標為人民幣8000萬元(以實際發生金額為準)。

近年,以抖音、快手為代表的短視頻直播平台持續保持高速增長勢頭。這些平台交易額不斷攀升的同時,吸引了越來越多的品牌商入駐希望藉機拓寬銷售渠道,引進新的流量入口,促進銷售增長並提升品牌效應。2020年,南極電商開始全面佈局直播電商業務。

此次交易,南極電商與在內容創作、內容營銷上擁有十多年積累的值得買科技的控股子公司有助科技達成合作,希望借力促成南極電商及旗下品牌在短視頻直播平台更好更快的發展,拉動銷售額新增長的同時,實現品效合一、促使提升品牌力。

合作一方面優勢互補,提升南極電商及旗下品牌在短視頻直播平台的優質內容創作能力、運營、營銷能力,另一方面,持續擴大用户規模,切入新的流量入口,為公司帶來新的增長點,增強公司未來的盈利能力和綜合實力。

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