大摩:首予快手-W(1024.HK)優於大市評級 目標價350港元
大摩發佈研究報吿,首予快手-W(1024.HK)優於大市評級,目標價350港元,因考慮到快手短視頻娛樂生態系統的加速變現能力,將可驅動2020-2023年的收入複合年均增長率達到40%。
報吿中稱,快手的月活躍用户人數和日活躍用户人數到2023年將分別達到7億和4億,帶來公司收入和盈利結構的轉型,並將驅動業績和估值倍數上漲,廣吿和電子商務是關鍵的價值驅動力,預計快手線上廣吿收入佔有率將從2020年3%的低基數,在2023年達到超過7%。變現的多元化和海外擴張將是快手的長期驅動力。

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