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调查指去年蓝牙耳机销量升至逾3亿组 真无线耳机销售升近九成
阿思达克 01-27 13:30
调查机构Strategy Analytics发表的报告指,去年全球蓝牙耳机销量逾3亿组,当中真无线蓝牙耳机销售显着增长近九成,带动了整体蓝牙耳机销量,该行的分析指疫情拖累了上半年需求,不过下半年则有显着反弹,而在家工作亦惠及整体蓝牙耳机销量增长。

该行认为在蓝牙耳机市场中亦有增长潜力,调查显示现时蓝牙耳机的渗透率仍较低,全球少於一成人拥有蓝牙耳机,故有增长空间,加上主要手机品牌不再为新手机提供耳机,料为蓝牙耳机带来庞大潜力。

该行指出苹果(AAPL.US)维持在真无线耳机中的领导地位,不过市场份额受竞争加剧影响有所收缩,估计今年来自小米(01810.HK)、三星及华为的竞争将更大,尽管真无线耳机销售前景强劲,不过市场竞争太大,料未来数年将难免会出现整合。(el/a) ~

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