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《大行報告》大摩:騰訊(00700.HK)旗下微信上市十周年 小程序及智慧零售等成生態圈增長動力
阿思達克 01-21 11:31
摩根士丹利發表報告指,騰訊(00700.HK)旗下微信於2021年成立十週年,在新冠病毒疫情大流行下加速數字化轉型,相信對騰訊迎來戰略升級屬利好,而公司亦重點介紹智能小程序、智慧零售(Smart Retail)、企業微信(WeCom)和微信頻道,料將成為未來微信生態系統的增長動力。該行重申對騰訊(00700.HK)「增持」評級及目標價720元。

大摩指,騰訊旗下小程序平均的日活躍用戶(DAU)超過4億,去年總成交總額(GMV)增長逾100%,平均每個用戶使用的小程序數量按年增長25%,每位用戶的平均GMV按年增長67%,活躍小程序項目同比也增長75%。2021年的重點是賦能行業和商家通過方案擴展,合併更多中小型企業開發人員,並優化用戶體驗以擴大交易生態系統。該行認為這也預示公司未來朝著社區團購的發展模式,令累計逾3億的用戶在微信上購買食品。

該行指,騰訊旗下微信小程序游戲,月活躍用戶數達到5億,女性用戶比例更高,60%來自偏遠內地城市,獲利規模按年增長20%,平均用戶花費時間按年增長50%,而騰訊將在2021年為小程序游戲開發商提供更多激勵措施,與微信頻道合作探索遊戲和直播機會。

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