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安踏體育(02020.HK):零售端逐季改善,主品牌DTC順利推進,維持“買入”評級,目標價139港元
格隆匯 01-15 13:48

機構:東方證券

評級:買入

目標價:139港元

核心觀點

安踏體育發佈 20Q4 及全年經營(零售端)表現,從 Q4 來看,安踏/FILA/其他品牌流水分別實現低單/25%-30%/55%-60%正增長,從全年來看,安踏/FILA/其他品牌流水分別實現中單負增長/中雙正增長/35%-40%正增長。

安踏主品牌庫存和售罄率環比改善,DTC 推進順利。安踏品牌 Q4 流水同比實現低單正增長,其中安踏大貨和兒童流水均為低單位數,但是線下整體流水仍未轉正,主要原因為:1)受疫情影響,公司將部分 Q1 訂單轉移至 Q3 和 Q4 銷售;2)零售折扣同比有所增加,約 2-3 個點左右。但是另一方面,庫存和售罄率指標均有所好轉,Q4 線下庫銷比略超 5,已完成年初目標,售罄率同比改善約 9 個點。此外,DTC 變革推進順利,截至 2020 年底已完成82%,預計 2021Q1 將全部完成。

FILA 流水增長環比繼續提速。FILA 品牌 Q4 流水同比實現 25-30%增長,相比 Q3 同比 20-25%增長環比提速,拆分來看,FILA 大貨/潮牌/兒童分別實現中雙/50%+/20%+增長。Q4 線下庫銷比約為 6+,同樣環比改善,此外Q4 的店效水平已高於疫情前的 2019 年同期,以 FILA 大貨為例,平均月店效已超過 100 萬。Amer Sports 下半年表現符合預期,2020H2 已開始貢獻利潤,其他品牌中迪桑特和可隆仍然維持高增,Q4 分別實現 80%+和 30-40%的正增長,有望在未來成為公司新的增長動能。

展望 2021 年,在國內外疫情仍有不確定性的背景下,我們繼續看好安踏作為行業龍頭的增長韌性,預計全年安踏和 FILA 流水將分別實現雙位數和20%+的增長。淨利率方面,安踏批發業務有望恢復至 2019 年水平,安踏零售業務(DTC)有望維持在低單位數水平。迪桑特、可隆等品牌仍然有快速增長的空間。

財務預測與投資建議

根據四季度運營數據,我們微調公司未來三年的盈利預測,預計公司 2020-2022 年每股收益分別為 1.97 元、2.73 元和 3.35 元(原 1.94、2.77 和 3.46元),參考可比公司估值,給予公司 2021 年 43 倍的 PE,對應目標價 139港幣(117.4 人民幣),維持“買入”評級。

風險提示:國內外疫情的反覆,回收經銷商帶來的短期業績波動。

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