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天猫去年首发新品数量达2亿款 约千个品牌实现新品成交额逾1亿人币
阿思达克 01-11 17:16
阿里(09988.HK)公布,2020年天猫首发的新品数量高达2亿款,较2019年增加约100%,仅2020年天猫双11期间,新品上线数量就达3,000万,天猫数据显示,2020年度,天猫平台上有约1,000个品牌实现了新品成交额超过1亿元人民币(下同)。

步入2021年,疫情防控工作已成新常态,中国消费市场随着经济复苏发展,持续企稳增长,阿里巴巴集团副总裁刘博表示天猫小黑盒在2021年度目标打造10,000款GMV达到千万元规模的新品, 帮助2,000个品牌实现新品GMV过亿元。

另外,天猫小黑盒与小米(01810.HK)、美的、Estee Lauder、资生堂等集团的代表正式签署年度新品合作计划,2021年度,合作品牌将与天猫小黑盒启动全年新品战略合作,联合平台共创新品。(el/k) ~

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