调查料到2025年西欧市场换机周期将缩至33个月 对小米(01810.HK)、OPPO属好消息
调查机构Strategy Analytics发表的研究报告指,料到2025年西欧市场智能手机更换周期将缩短至33个月,主要受惠疫情後经济情况改善,加上较便宜的5G机款推出等亦有助鼓励欧洲消费者升级旧手机。
该行指出,西欧用家平均换机周期由2015年时的25个月增至2020年的40个月,主要因为电讯商减少补贴及硬件创新乏乏等,消费者减慢换机频率,而疫情亦带来了影响,不过估计未来五年受惠疫後经济复苏及5G转换等,估计今年换机周期将轻微缩短至39个月,而到2025年将缩至33个月,认为对智能手机生产商如小米(01810.HK)及OPPO等属好消息。
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