IDC:料2024年全球二手机出货量达3.5亿台 市场规模650亿美元
调查机构IDC预期去年全球二手智能手机出货量达2.25亿台,按年增长9.2%,预期到2024年二手智能手机出货量将达3.52亿台,市场规模达650亿美元,而2019-24年年复合增长达11.2%。
该行指出,去年增长主要受惠成熟市场推出「旧换新」补贴鼓励用家升级,而去年「旧换新」计划增长强劲,而各渠道平均销售单价亦有增长,而旗舰机型持续依赖「旧换新」计划令机款更可负担,苹果(AAPL.US)、三星及华为等都有自己的「旧换新」计划,而出价普遍高於其他渠道,电讯商亦有利用「旧换新」计划及捆绑式服务吸引用户换机升级,虽然去年规模未及预期,但二手市场表现亦理想。
该行指出新机市场之前现跌势,之後数年料增长亦有限,反观二手机市场未有减速势头,翻新及二手机继续为消费者及企业提供一个更具成本效益的选择,此外品牌在市场上推出翻新机亦有助扩张品牌及其应用、服务等的生态系统。(el/k) ~
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