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阿里(09988.HK):淘宝天猫澳门站推出全新跨境包邮计划
阿思达克 12-29 17:26
阿里巴巴(09988.HK)旗下淘宝天猫,自年初推出面向澳门本地消费者的澳门站以来,消费者规模持续增长。为进一步提升消费者的购物体验,淘宝天猫澳门站宣布现正推出全新跨境包邮计划,将原有的单店消费满99元人民币(下同)跨境包邮的门槛降至49元,「跨境包邮区」将覆盖更多商品。同时,菜鸟物流也积极增加澳门自提点及自提柜的数量至逾70个。

公司指为了更便利澳门消费者收取包裹,菜鸟物流亦积极增加自提点及自提柜的数量。截至2020年12月20日,可供澳门淘宝天猫消费者取货的官方自提点及自提柜数量,由去年的个位数增加逾14倍至超过70个,相当於澳门居民大约平均步行5分钟就有一个自提设施。

澳门消费者的购买力持续攀升,吸引更多内地商家加速布局澳门市场。其中以服饰、零食、快消品、家俱及家电等商品在澳门最为畅销。天猫淘宝海外及港澳事业部总经理叶剑秋表示,今年1月,淘宝天猫澳门站正式开站,成交量逐月增长,刚刚过去的天猫双11全球狂欢节中,澳门消费者一天的消费金额较去年增长超过30%。

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