煜盛文化(01859.HK)攜手保利文化共同培育新的增長點
12月11日，煜盛文化(01859.HK)發佈公告，宣佈與保利文化(03636.HK)簽訂戰略合作協議，雙方將針對IP開發、“影視綜”的內容融合、文化+及可能的資本合作開展全方位探索，共同培育新的盈利增長點。
資料顯示，保利文化隸屬於中國保利集團有限公司，是國有中央企業中唯一的專業的文化產業企業集團，2014年在香港聯交所主板上市。目前已形成演出與劇院管理、藝術品經營與拍賣及影院投資管理三項主業並舉的產業格局。其中劇院管理、藝術品拍賣等業務已確立了行業領先地位。近年來，在三項主業穩步發展的同時，保利文化積極推進文化金融、藝術教育、文化旅遊和文化資產運營管理等新業務，重點項目不斷落地。
在內容創意、設計製作方面，保利文化的能力位居國內前列，製作的音樂劇《三毛流浪記》等廣受歡迎；此外也投資製作了大量電影、電視連續劇，擁有豐富的IP孵化經驗。
煜盛文化是一家獨立的視頻內容製作商，主要聚焦於研發、製作、營銷及發行原創視頻內容，是行業中少數集綜合能力於一體的全能型內容運營集團。
煜盛文化與頭部衞視頻道及主流網絡平台均有長期合作。最新力作——江蘇衞視正在熱播的綜藝節目《從長江的盡頭回家》，在同時段同類型節目中收視率連續破1，始終位於各大衞視收視率榜首。
一直以來，中國影視、綜藝等領域的內容原創能力被認為亟待提升，尤其綜藝行業，自有創意團隊屬於稀缺資源。正是洞察到了這一行業痛點，煜盛文化創立之初即立下了打造“一流原創內容服務集團”的願景，並構建了一支強大的原創團隊，以“工業化模式”生產創意，生產內容，保持穩定輸出，提升公司價值。同時，基於原創核心，煜盛文化積極打通上下游產業鏈，多環節佈局，在IP孵化、推廣發行等領域持續提升綜合競爭力。
此次與保利文化的合作，有望藉助相互核心優勢，在內容產出和市場推廣上產生明顯的聯動效應，在“文化+”產業佈局上也具備了更大的想象空間。對此，煜盛文化對與保利文化的戰略合作展示出充分的信心：戰略合作協議符合公司及其股東的整體利益，雙方的合作將共同提升雙方市場份額，創造超額經濟利益。
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