來伊份(603777.SH):與中通快遞、中通雲倉簽署戰略合作框架協議
格隆匯12月7日丨來伊份(603777.SH)宣佈,2020年12月7日,公司與中通快遞、中通雲倉簽署了《戰略合作框架協議》。三方擬開展包含但不限於以下合作內容:
1、雲倉網絡
(1)來伊份旗下雲商業務與中通雲倉進行全面合作,來伊份以戰略協議價格使用中通雲倉配送管理體系及倉儲物流體系,共同提升客户服務效率,拓展客户服務需求。
(2)通過來伊份旗下雲商與中通雲倉深度合作,共同探索零售行業新模式(如“雲倉直播”),共同打造新零售生態圈。
2、共建萬家小店新零售
(1)線下:來伊份與中通快遞及中通雲店(如:菜鳥驛站、中通快遞超市、兔喜超市、中通雲小店等)共享終端渠道,設立專門品牌展示區,開展銷售。(2)線上:來伊份自有APP銷售平台與中通雲店共同打造社團新零售業務。
3、OTO業務融合
來伊份與中通快遞,通過中通速遞業務和來伊份APP私域流量實現OTO業務體系融合共贏,高效滿足客户需求。
4、新傳媒營銷
來伊份自有APP與中通快遞及中快傳媒深度合作,依託三方海量私域流量融合互通,共同構建新傳媒營銷網絡(如:直播間廣告+紅人帶貨、品牌宣傳、線上線下互通等)。
公司表示,該戰略合作框架協議簽署前,公司全資子公司來伊份雲商就採購倉儲配送服務,已與中通雲倉全資子公司上海中通雲倉開展實質合作。該戰略合作框架協議的簽訂,有利於充分挖掘和發揮各方相關領域的資源優勢,實現優勢互補和業務聯動發展,有利於公司持續健康發展,提升公司綜合實力和盈利能力。
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