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IDC:第三季西欧平板电脑市场苹果居首 教育领域成增长引擎
阿思达克 11-26 10:41
调查机构IDC发表的报告指,第三季西欧平板电脑市场继续有强劲表现,期内出货量按年升15.6%至820万台,当中可连接键盘的平板电脑出货量按年增长170.5%,占整体出货量四成,该行认为内容创作继续带动平板的采纳,而教育亦成为增长的一大引擎,而教育板块的出货量亦按年大增89.1%,成为增长最快的类别。

该机构的分析指出西欧市场中平板电脑是重要的教育工具,几乎所有地区的学校都有引入平板电脑,作为教学工具及电子书等,而教育的订单亦带动平板市场表现及增长。

按品牌划分,苹果(AAPL.US)是当中最大受惠者,期内公司市场份额提升,出货量按年升30.8%至261.8万台,苹果在教育方面的市占率更达64%。市占率排名第二的是三星,出货量按年升58.6%至230万台,而联想(00992.HK)出货量则按年升40.2%至100.8万台。

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