出口爆單 概念股大熱 天貓海外自行車出口同比增長305%
格隆匯11月20日丨全球疫情下，海外自行車工廠停工停擺，中國自行車出口爆單，訂單排到了明年6月份。
A股市場自行車概念股大熱，上海鳳凰(600679.SH)連續第二日漲停，擁有永久牌著名自行車的中路股份(600818.SH)昨日漲停後，今日再度收漲5.23%。
全球疫情影響下，公共交通受限，越來越多人騎自行車出行。加上海外車廠停工停擺，而國內自行車工廠穩定的產能保障供應，讓很多外國消費者也通過天貓海外來購買中國生產的自行車。
數據顯示，天貓海外平台上自行車連續6個月成交額同比翻倍。自今年五五購物節成交額增長超300%以來，國產自行車出口一路保持激增，剛剛過去的天貓雙11，國產自行車出口成交額同比增長305%。
永久、鳳凰出口成交額最高、最受歡迎，通過天貓海外出口40多個國家和地區。
為滿足海外消費者不斷上漲的自行車需求，鳳凰的七條生產線火力全開。今年下半年，上海鳳凰還全資收購天津愛賽克與天津天任兩家自行車廠，產能實現翻倍。
除了鳳凰和永久兩個老品牌外，廣東惠州的薩瓦（SAVA）、以及正步、騅特等品牌出口成交也在快速增長，僅天貓雙11期間，出口的成交額同比增長分別達到了839%、107%和341%。
“新加坡、馬來西亞、澳大利亞的消費者購買自行車最多。”天貓海外相關負責人表示，商家和海外消費者不必擔心自行車的出海物流問題，為提供更好的服務和保障，天貓海外今年雙11開通了船舶運輸專線並開始常態化運營，每週二、六固定發船。
與此同時，通過天貓海外的“分銷平台”，天貓和淘寶商家一鍵簽約即可開通多個海外銷售渠道，然後自動發貨到中國境內集運倉，跨境段物流則由菜鳥負責。
在天貓海外的推動下，國貨出海正在為海外消費者提供豐富的產品選擇與便捷的購物體驗。目前，淘寶上國貨商品已經通過天貓海外平台銷往全球200多個國家和地區，商家產品和服務的提升，將進一步推動中國品牌在海外的崛起。
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