紅星美凱龍(01528.HK/601828.SH)榮獲“最佳PR團隊獎”,專業表現獲高度認可
11月16日,由格隆匯主辦的“大中華區最佳上市公司頒獎典禮”在成都隆重舉行,在近三百位中國最頂尖最優秀的上市公司和機構的代表的共同見證下,“2020大中華區最佳上市公司”評選名單隆重揭曉。
紅星美凱龍憑藉專業能力獲得“年度最佳PR團隊獎”。PR團隊是一座溝通企業、媒體、消費者、投資人的橋樑,是企業對外溝通和展示形象的重要渠道。該獎項旨在表彰用正確的方式處理企業與社會公眾、媒體之間的關係,以便樹立企業良好形象的PR團隊。就如頒獎詞中指出:“優秀的PR團隊是上市公司的一把利刃,可以主動化解掉不必要的誤解。”

紅星美凱龍榮獲“年度最佳PR團隊獎”
紅星美凱龍家居集團公關總監邵鋼表示:“我們始終致力打造公關的升級思維,媒體,企業,消費者的高效溝通機制,建立了良好的公眾關係,樹立優質領先的品牌形象。同時建立富有創意、互動的溝通情境,並努力踐行以提升中國人的居家品位為己任,對每個家庭的居家環保負責任的企業使命。”
紅星美凱龍是中國家居零售行業A+H第一股,一直為實現“打造中華民族的世界商業品牌”的企業願景而不懈努力。成立34年來,已經發展到第九代Shopping Mall式的一站式體驗家居購物廣場;致力於推動整個中國家居行業的發展,逐步提升中國消費者對於家居品位的認知。

紅星美凱龍PR團隊(右:公關總監邵鋼)
本次評選活動,覆蓋了香港證券交易所、上海證券交易所、深圳證券交易所以及在在美上市的全部中國上市公司,各獎項均採用網絡投票、定量數據分析和專家評審相結合的方式綜合加權選出。從價值、成長、創新、社會責任、品牌影響力等維度作為參考指標,以“專家評審團審議+大數據分析”作為評選基準,選出了多家最具代表性的優秀上市公司。
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