雷军:小米(01810.HK)前程速度和势头远超预期 双十一疫情下缺货问题严重
小米(01810.HK)创办人雷军在微信公众号发文指,今次双十一受到疫情影响,公司遭遇比较严重的缺货问题,这也说明当下小米的前进速度和势头远远超出了之前预期。他又指双十一对公司来说不仅仅是单纯的购物节,更是对新零售模式和「手机xAIoT」核心战略的检验,而公司战绩再一次证明了小米模式的先进性。
他续指,小米的下一个十年才刚刚开启,会始终坚持永不更改的「三大铁律」:技术为本、性价比为纲、做最酷的产品,决胜万物智慧互联时代,让小米真正成为未来生活方式的引领者。
小米於今年双十一期间夺全平台安卓手机销量第一,全平台销售额破纪录143亿元人民币(下同),是双十一以来最佳成绩,而公司在AIoT持续领先,双十一在智能手环、空气净化器、智能门锁、路由器、智能家居等品类在全平台包揽221项第一,而在大家电方面方面亦有表现,电视品类包揽全平台销量、销额双第一。
他指出双十一的成绩得益於公司逐渐完善的新零售体系,小米直播累计销售金额超11.28亿,按年增长252%,同时包揽了抖音、快手的品牌直播榜双冠军,而线下新零售体系销售金额亦超7.5亿元,小米之家销售额按年增长38%,手机销量升35%,智能生活产品销量突破133万件。(el/a) ~
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