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阿里巴巴與歷峰集團同意向奢侈品電商平台Farfetch投資11億美元

彭博報道,阿里巴巴和歷峰集團同意向奢侈品電商平台FarfetchLtd.投資11億美元,作爲這家英國公司向中國擴張計劃的一部分。

根據週四發佈的聲明,阿里巴巴和歷峰集團將分別購買3億美元Farfetch可轉換債券。

兩家公司還將向Farfetch China分別投資2.5億美元,合計持有合資公司25%的股份,並擁有將來增持股份的選擇權。

阿里巴巴將向Farfetch董事會提名一位董事。

Farfetch將使用這筆資金在阿里巴巴平台上開設奢侈品購物渠道。

關於 Farfetch

據Farfetch官網介紹,Farfetch Limited 是一個立足於時尚奢侈品行業的全球領先科技平台,旨在將品牌、買手與時尚愛好者緊密連結起來。 2007 年,出於對時尚的熱愛,José Neves 先生創立 Farfetch,並於次年將其發佈上線。

官網介紹稱,作爲一個全球時尚電商平台,Farfetch與來自 50 多個國家的 1200 多個人氣品牌、買手店以及商場緊密合作,精選優質時尚單品,送至 190 多個國家的顧客手中。讓全球時尚愛好者足不出戶,即可選購海量奢品,盡享一站式購物體驗。

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