天貓雙11首階段美妝產品銷售強勁 開賣40分鐘行業GMV破百億人幣
阿里(09988.HK)公布,旗下2020天貓雙11全球狂歡季於11月3日完成第一階段銷售期,當中美妝產品銷售強勁,首階段開賣40分鐘行業GMV破百億元人民幣(下同),首小時按年增長逾150%,而Estee Lauder為全天貓首個破10億的官方旗艦店,另外中國消費者熱捧的日韓品牌如資生堂、Amorepacific、Whoo后等的銷售於開賣不久超越去年全階段。
而電子產品亦有強勁增長,在第1分鐘內華為、美的、海爾實現秒級破億,隨後首小時,共計16個家電、電子產品成交額火速破1億元,其中華為、海爾、美的、蘋果超5億元大關。(el/k) ~
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