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调查料明年智能配件出货量将逾5亿组
阿思达克 11-02 15:29
调查机构Canalys发表的报告指,预期到2021年智能配件市场规模将逾5亿台,当中智能手带及真无线耳机的出货量将分别逾2亿组及3.5亿组。

报告指出随着环球疫情深化,消费者开始转向智能可穿戴装置及智能耳机等,该行的分析认为智能手环及真无线耳机在疫情下均较具弹性,而今年出货量增长将达32%,除大中华区及北美市场外,亚太区及欧洲的智能设备增长亦料强劲。该行的分析指出,今年智能手环及真无线耳机是少数的赢家,因为疫情拖长了智能手机的换机周期,但就带动了消费者转向较细小、便宜的设备以满足购买欲,加上疫情下用家对健康更关注,所以对可穿戴装置来说是好机会。

该行指出中国的智能手机厂商将在海外的智能手环及真无线耳机中寻找增长机遇,而东南亚地区的用家料将受吸引,因为中资品牌在当地已有很好的渠道,另外亦可利用电商平台等直接接触买家,并为用家提供更多不同的选择,估计亚太区将扮演更重要的角色,到2024年其智能手环及真无线耳机的出货量将超越北美成为全球第二大市场。

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