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阿里(09988.HK)预料今年有8亿消费者参与双11活动
阿思达克 10-29 15:22
阿里巴巴(09988.HK)首席市场官董本洪表示,疫情後中国消费市场复苏步伐加快,预期今年有8亿消费者参与淘宝天猫「双11」促销活动,是次共引入25万个品牌,其中约5,000个为首次登场的品牌、逾2,600个为国际品牌。他指出,集团旗下的支付宝数字生活业务、考拉海购、饿了麽等亦会参与此次活动。

问及双11销售目标,他表示内部有清晰目标,但主要目的仍是期望透过促销活动刺激疫情後消费情绪。菜鸟国际供应链总经理赵剑估计,今年双11期间包裹配送量将较去年的18亿个增加约30%。

阿里旗下东南亚电商平台Lazada亦有参与双11活动。Lazada集团联席总裁兼商业事业群主管刘秀云指,是次活动包括2亿款产品,将送出7亿张折扣券,对在东南亚地区取得成功有信心。

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