淘寶天貓香港雙11推出「淘寶電視台」直播平台
淘寶天貓香港宣布推出直播平台「淘寶電視台」,淘寶天貓海外事業部港澳負責人陳子堅透露,由10月30日起將於每晚8時半以粵語直播2小時,至雙十一前夕、即11月10日晚上起更會作27小時馬拉松式無間斷直播,內容涵蓋娛樂、飲食、親子、美妝、家居等。
他指出,網購已成新常態,正推動新零售快速發展,預期今年中國電商直播市場可達1萬億元人民幣,明年市場規模料可翻倍。淘寶香港站9月起已推出粵語直播場,他期望可將淘寶內地直播文化及經驗帶給香港消費者。
天貓雙11於上周三(21日)起作預售,陳子堅指出流量及各方面情況都勝預期,但未有透露具體數據。問到今年雙11銷售額目標,他回應指與集團一樣,一向以服務消費者及商家為首要任務。
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