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阿里巴巴(09988.HK)與寶馬簽戰略合作備忘錄
阿思達克 10-27 08:48
阿里巴巴(09988.HK)與寶馬日前在北京簽署戰略合作備忘錄。根據該合作備忘錄,寶馬和阿里巴巴將聯合推出首家高端汽車品牌的經銷商在線銷售和服務業務,打通端到端、線上線下無縫鏈接的數字化體驗。未來雙方夥伴關係中所產生的在線用戶流量,也將引流給經銷商,為其創造更多的業務機會。

此外,借助阿里巴巴的全域會員體系,BMW和MINI還將在阿里多個線上平台開展品牌會員服務及營銷活動,提升用戶的粘性和活躍度,以驅動業務增長。

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