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阿里巴巴(09988.HK)与宝马签战略合作备忘录
阿思达克 10-27 08:48
阿里巴巴(09988.HK)与宝马日前在北京签署战略合作备忘录。根据该合作备忘录,宝马和阿里巴巴将联合推出首家高端汽车品牌的经销商在线销售和服务业务,打通端到端、线上线下无缝链接的数字化体验。未来双方夥伴关系中所产生的在线用户流量,也将引流给经销商,为其创造更多的业务机会。

此外,借助阿里巴巴的全域会员体系,BMW和MINI还将在阿里多个线上平台开展品牌会员服务及营销活动,提升用户的粘性和活跃度,以驱动业务增长。

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