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樂享互動(06988.HK)中期淨利潤6,140萬人幣 大增1.2倍
阿思達克 10-08 12:32
在9月下旬才掛牌上市的樂享互動(06988.HK)公布截至今年6月30日止六個月未經審核中期業績,錄得收益3.48億元人民幣(下同),按年增長66.2%。毛利為9,450萬元,增長87.3%。淨利潤大幅增長123.3%至6,140萬元,淨利率由去年同期的13.1%增加至17.6%。

期內,集團線上產品效果類自媒體營銷服務收益約3.17億元,增長60.8%,主要為應用類(遊戲、文化、金融、應用、教育)收益。實物產品效果類自媒體營銷服務收益則約3,040萬元,增長147.8%,主要為3C數碼配件帶貨收益。

公司指,線上產品活動及應用收益增加,由於自媒體效果營銷業務市場需求增大,以及公司在2020年上半年較2019年同期客戶數量有較大增加,加上數據算法、優化效率的提高,平均單價及接入的營銷點位有所提升,使總收益有較大增長。此外,於COVID-19爆發期間,遊戲、閱讀項目的需求增加,且項目的平均單價高,因此帶動整體收入增長。

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